Americans are incredibly generous. In 2023, we collectively gave over $557 billion to charity, and over $370 billion of that came directly from individuals. But at Daffy, we believe we can do even better. There’s still a trillion-dollar generosity gap.

Our mission at Daffy is to help people be more generous, more often. So when members ask us for new ways to give, we get to work designing new innovative features to help make that possible. No other donor-advised fund supports matching campaigns, and yet they have turned out to be an incredibly popular way for our members to support the charities and causes they love.

Innovation leads you down unexpected paths, and what we have learned is that giving is about inspiration. The reason our matching campaigns excite our members is because they love the feeling of inspiring others to give.

Giving is contagious. People donate because someone they care about asks them to, or because a cause or crisis moves them to act. In fact, research shows that 85% of donations happen because someone asked them, and 80% of disaster relief donations happen within the first week.

🚀 Daffy Campaigns: Easier to Launch, Easier to Share

Today, we’re proud to announce that we’re taking Daffy Campaigns to the next level, not only making it 10x easier for our members to create campaigns, but also enabling our members to inspire others to launch their own.

Now Everyone Can “Create a Campaign Like This”

As of today, every Daffy campaign supports our new ability to Create a Campaign Like This. When you see a campaign that moves you—whether it’s for wildfire relief, a birthday fundraiser, or a cause close to your heart—you can launch your own version with just one click.

Daffy automatically pre-fills everything: the campaign title, description, image, and charity selections. You can publish your own campaign in under a minute.

Easy Customization with AI-Powered Tools

While we’ve made Daffy Campaigns incredibly easy to launch, you still have full control to personalize your campaign:

• ✍️ Edit the pre-filled content including title, description, and charity selections. (Don’t forget that with Daffy Campaigns, you can support up to 6 organizations in one fundraiser.)
• 🎯 Set your own fundraising goal and choose whether to offer a match.
• 🤖 Use our suite of AI tools to generate suggested campaign copy, personalized thank-you notes, and images tailored to your campaign.
• 🛠 Continue to access advanced features like adding video, customizing default donation amounts, showing donation impact units, setting campaign milestones, embedding widgets, and printing posters.

Whether you're starting a charity birthday fundraiser or launching a full-blown giving campaign for your child’s school, we’ve got you covered.

We’ll Even Suggest Campaigns Just for You

If you're already a Daffy member, you'll now see personalized campaign suggestions based on your past giving. For example, because Jamie previously donated to Code.org, Daffy automatically created a ready-to-launch campaign for her to raise even more support for their mission with just a few clicks.

Discover, Support, or Launch Your Own Campaign

A feature as powerful as Daffy Campaigns deserves a home. To support these new features, we’ve redesigned the Daffy Campaigns page to help both members and guests discover campaigns. It is now easier than ever to discover, donate to, and launch campaigns.

The new Daffy Campaigns offers a range of new features:

• Campaign Templates: From crisis relief to birthday fundraisers, choose any campaign and make it your own by selecting “Create a Campaign Like This.”
• Campaign Drafts: The new Daffy campaigns page will provide easy access to any draft campaigns you have in the works.
• Personalized Campaign Suggestions: We’ll recommend campaigns based on your donation history.
• Featured Campaigns: See a selection of Daffy campaigns that are active on the platform, either to support through a donation, forward to people you know, or to create a campaign of your own.

Get Inspired and Inspire Others

After an incredible 2023 and 2024, we have learned so much from our members about what drives them to be more generous. Many of us support the same organizations every year, but still ask ourselves, “What more can we do?”

Daffy Campaigns is turning out to be the answer for a lot of people. Instead of donating $1,000 to a charity, you can multiply your impact by inspiring others to give.

Go one step further. Turn it into a campaign and share it with your network. You might be surprised by how many others join you. We think these new features will make it even easier for you to make a difference. We can’t wait to see the campaigns you launch.

Start your campaign today. ➡️ daffy.org/campaigns