In 2024, Schwab Charitable announced it was rebranding to DAFgiving360. New name. New logo. New website. But if you look closely at what actually changed: the fees, the features, the mobile experience, the investment flexibility: the answer is: not much.
The percentage-based fee structure? The same. The $100,000 minimum to access a professionally managed account? The same. The mobile app that only supports donations? The same. While DAFgiving360 invested in a rebrand, the donor experience stayed largely unchanged.
That matters, because the donor-advised fund space has evolved significantly. Today's donors expect low fees, flexible investment options, and tools that make giving feel like a natural part of their financial life, not an afterthought.
Why are donor-advised funds becoming a preferred vehicle for charitable giving in the first place? You can record a tax deduction as soon as you contribute to your account, as well as receive significant tax advantages when donating appreciated stock, ETFs, or crypto. Then you can take time to choose organizations to support, all while keeping your assets invested in a portfolio of your choice, so you can give more to the causes you care about over time.
Daffy was built to deliver exactly that experience, with a flat-fee membership model, a full-featured mobile app, and investment and giving features that DAFgiving360 simply doesn't offer.
Depending on your account size, Daffy members save hundreds of dollars in annual fees compared to DAFgiving360. And unlike a rebrand, those savings are real.
What Changed With the Rebrand, and What Didn't
DAFgiving360 is a well-established, reputable option, and for Schwab customers, a familiar one. But familiarity has a cost. While Daffy has spent the last four years building features like custom portfolios, family giving, crypto support, and a full-featured mobile app, DAFgiving360 spent that time on a rebrand.
Here's how they compare at a glance:
| Daffy | DAFgiving360 | |
|---|---|---|
| Minimum to open | $0 | $0 |
| Minimum grant | $18 | $50 |
| Annual fee model | Flat $3–$40/mo | 0.60% of assets |
| Mobile app | Full-featured (open, fund, donate) | Donations only |
| Bank transfer, debit/credit cards, ETFs, mutual funds | Yes | Yes |
| Private stock | Yes | Yes |
| Crypto (300+ assets) | Yes | Very limited |
| Conservative, Standard & ESG portfolios | Yes | Yes |
| Custom portfolios | Yes (600+ ETFs, up to 10 per portfolio) | Requires advisor ($100K minimum) |
| Crypto portfolios | Yes | No |
| Family giving | Yes | No |
| Giving goals & tracker | Yes | No |
| Matching campaigns | Yes | No |
| Built-in advisor support | Yes | $100K minimum |
The Real Cost of DAFgiving360's Percentage-Based Fees
This is where Daffy's flat-fee model really stands out.
How DAFgiving360 Fees Work
DAFgiving360 charges an annual administrative fee on a tiered schedule based on your average daily account balance:
| Average Daily Balance | Annual Administrative Fee |
|---|---|
| First $500,000 | 0.60% of assets |
| Next $500,000 | 0.30% of assets |
| Next $1,500,000 | 0.20% of assets |
| Next $2,500,000 | 0.15% of assets |
| Next $5,000,000 | 0.13% of assets |
| Next $5,000,000 | 0.12% of assets |
Note that this is the administrative fee only, you'll also pay underlying investment fund fees on top of this.
How Daffy's Fees Work
Daffy charges a simple, flat monthly membership fee that starts at $3/month and caps at $40/month, no matter how large your fund grows. No percentage of assets. No surprises.
Daffy does not charge an asset management or investment management fee. Our investment portfolios have standard expense ratios that are charged directly by the underlying investment products themselves.
What That Means for Your Fund
Let's run the numbers at three common fund sizes:
$10,000 fund
- DAFgiving360: $60/year (0.60% of $10,000)
- Daffy: $36/year
- You save $24/year with Daffy, and the gap grows quickly from here.
$50,000 fund
- DAFgiving360: $300/year (0.60% of $50,000)
- Daffy: $36/year
- You save $264/year with Daffy — over 8× less
$500,000 fund
- DAFgiving360: $3,000/year (0.60% of $500,000)
- Daffy: $480/year (capped at $40/month)
- You save $2,520/year with Daffy
Think about that last number over a decade: staying at DAFgiving360 with a $500,000 fund costs you $25,200 more than Daffy over 10 years. That's money that could have gone to the causes you care about.
👉 Use Daffy's fee calculator to see your savings
More Customization with Daffy
Both Daffy and DAFgiving360 offer core investment options: conservative, standard, and ESG-aligned portfolios. But Daffy goes significantly further.
Custom Portfolios
At DAFgiving360, access to a wider range of investments requires a professionally managed account, which means recommending a financial advisor and maintaining a minimum balance of $100,000. That advisor must also be approved by DAFgiving360 and agree to their investment advisory terms.
At Daffy, any member can propose a custom portfolio from scratch, choosing from 600+ low-cost ETFs and constructing a portfolio of up to 10 ETFs that reflects their investment philosophy, values, and giving timeline. No advisor required. No minimums.
That matters because the money in your DAF is on its way to charity, it should be invested in a way that aligns with your values.
Custom Liquidation
Most DAFs including DAFgiving360 decide when and how your donated stock is liquidated. Daffy is different. With Custom Liquidation, members can recommend that shares be held for a period of time, sold gradually, or liquidated immediately. That means you can donate stock when it makes sense from a tax perspective, and still have the potential for future gains to benefit the charities you support, something traditional DAFs simply don't offer.
What Four Years of Building (Not Rebranding) Looks Like
In 2025, Daffy became a top 10 donor-advised fund in the U.S. by number of accounts, just a little over four years after launching. That didn't happen because of a new logo or a new name.
It happened because donors noticed the difference: no percentage-based fees, a full-featured mobile app, and investment options that traditional providers still require a $100K minimum and a financial advisor to access.
As Daffy member Joel Larsgaard puts it:
"Daffy blows away the competition in the DAF space on basically every metric. Daffy spices up the act of giving, all while helping you do it efficiently.”
When DAFgiving360 Still Makes Sense
DAFgiving360 may be a better choice when:
- You have all of your other accounts at Schwab, and you don't mind paying more to have everything in one place.
- You want a wide selection of more expensive, higher-fee mutual funds to choose from.
- You have complex assets you'd like to contribute, such as real estate or fine art.
Who Daffy Was Built For
Daffy is the stronger choice if:
- You want to minimize fees and keep more money going to charity.
- You want more investment options.
- You want to manage your giving from your phone.
- You want to involve family in your giving.
- You hold individual stocks you'd like to contribute.
- You want to donate or invest in crypto.
- You're switching from another DAF and want a modern platform.
- You're opening your first DAF and want to start without a minimum.
Ready to Switch? It’s Easy
If you already have a DAF at DAFgiving360 and want to move it to Daffy, you can, and it takes just minutes.
Daffy has already facilitated more than $125 million in inbound DAF transfers from other providers, including DAFgiving360. The process takes just three steps:
- Tell us you're transferring. Log in to Daffy and let us know.
- Make a grant to Daffy. Grant any amount to the Daffy (EIN: 86-3177440) from your current DAFgiving360 account. Daffy is already connected to all traditional providers.
- We'll take it from here. Daffy will notify you when the transfer is complete.
That's it.
Same Fees. New Name. Is That Enough?
A rebrand can refresh a logo, but it can't lower your fees or build features that don't exist. DAFgiving360 is still charging the same percentage-based administrative fees it always has, still requiring a $100,000 minimum to access a professionally managed account, and still offering a mobile app that only supports donations.
Daffy was built to make it easier — and more rewarding — for anyone to give with intention. Whether you're contributing $10,000 or $5,000,000, the savings are real, the features are better, and the experience reflects how people actually want to manage their giving today.
Create your Daffy account today →
Note: Fee comparisons reflect publicly available information as of February 2026. DAFgiving360 fees shown are administrative fees only and do not include underlying investment fund expenses.