Tricycle Foundation Inc.
Tricycle Foundation Inc.
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More about this organization
Mission
Publication and distribution of an educational magazine and website 'Tricycle', which equates and illustrates to its readers the various subjects of the Buddhist religion and culture.
About
With a growing editorial staff and a newly robust marketing effort, Tricycle has continued to grow its subscriber base and expand its online learning initiative. The organization has also added to its annual pilgrimages to Buddhist Asia, which now include trips to India and Cambodia. In recent months, Mongolia has been added to the lineup, while visits to Sri Lanka and Ladakh remain popular. Long in the works, the redesign of the print edition of Tricycle appeared with the November 2018 issue, and online offerings grew with the January 2019 launch of the Buddhism for Beginners microsite. Further bolstering Tricycles editorial capacity was the hire of a Special Projects Editor and an Assistant Web Editor. On the publishing side, Tricycle hired a Business & Marketing Analyst who works with the Associate Publisher to better understand audience behavior and deepen reader engagement. With the addition of a Digital Marketing Assistant and a third-party site-optimization team, the organization has professionalized its marketing effort. Fiscal year 2018 has been a year of investment and growth. As the organization broadens its content offerings, its finances remain solid and its reserve, healthy.