Greater Philadelphia Tourism Marketing Corporation
Greater Philadelphia Tourism Marketing Corporation
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About this organization
Mission
VISIT PHILADELPHIA IS OUR NAME AND OUR MISSION. AS THE REGION'S OFFICIAL TOURISM MARKETING AGENCY, WE BUILD GREATER PHILADELPHIA'S IMAGE, DRIVE VISITATION AND BOOST THE ECONOMY.
About
VISIT PHILADELPHIA BUILDS THE REGIONAL ECONOMY AND IMAGE THROUGH DESTINATION MARKETING FOR LEISURE TRAVEL. IN 2019, VISIT PHILADELPHIA SHOWCASED AND STRENGTHENED THE PHILADELPHIA BRAND THROUGH WELL-ROUNDED AND HIGH-IMPACT MARKETING EFFORTS INCLUDING COMPELLING CONTENT AND STRONG MEDIA RELATIONS (9,300 EDITORIAL STORIES); THE "WITH LOVE/CITY OF LOVE" ADVERTISING CAMPAIGN; THE CITY'S OFFICIAL VISITOR WEBSITE (14.4 MILLION VISITS); SOCIAL MEDIA (1.63 MILLION FANS AND FOLLOWERS); EVENT AND ATTRACTION PROMOTION (E.G. FESTIVALS, EXHIBITS, HOLIDAY HAPPENINGS, PARKS AND TRAILS, DINING AND MORE); 9,016 BOOKINGS OF THE VISIT PHILLY OVERNIGHT HOTEL PACKAGE; AND PARTNERSHIPS AND SPONSORSHIPS TO FURTHER OUR MESSAGE. THE PURPOSE OF THESE EFFORTS IS TO INCREASE THE NUMBER OF VISITORS TO THE PHILADELPHIA REGION, INCREASE THE NUMBER OF NIGHTS THEY STAY, AND THE NUMBER OF ATTRACTIONS THEY VISIT. IN 2018 OVER 45 MILLION PEOPLE VISITED PHILADELPHIA FOR AN ECONOMIC IMPACT OF NEARLY $12 BILLION. 88% OF THOSE VISITORS WERE LEISURE TRAVELERS. SINCE VISIT PHILADELPHIA'S INCEPTION IN 1997 LEISURE HOTEL ROOM NIGHTS IN CENTER CITY PHILADELPHIA HAVE INCREASED 300%. SINCE 2007, PHILADELPHIA'S SATURDAY NIGHT HOTEL OCCUPANCY, WHICH IS A MAJOR INDICATOR OF A DESTINATION'S LEISURE STRENGTH, HAS BEEN THE BUSIEST NIGHT OF THE WEEK.
Interesting data from their 2020 990 filing
The mission of the non-profit, as stated in the filing, is “Visit philadelphia is our name and our mission. as the region's official tourism marketing agency, we build greater philadelphia's image, drive visitation and boost the economy.”.
When referring to its tasks, they were described as: “Visit philadelphia is our name and our mission. as the region's official tourism marketing agency, we build greater philadelphia's image, drive visitation and boost the economy.”.
- The non-profit is operating legally in the state of PA.
- The form submitted by the non-profit organization for 2020 reports 75 employees.
- Is not a private foundation.
- Expenses are greater than $1,000,000.
- Revenue is greater than $1,000,000.
- Revenue less expenses is -$62,059.
- The organization has 15 independent voting members.
- The organization was formed in 1996.
- The organization pays $6,131,883 in salary, compensation, and benefits to its employees.
- The organization pays $284,028 in fundraising expenses.
Additional Non-Profits in the area
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