American Marketing Association

American Marketing Association

Chicago, IL 60601
Tax ID36-2130315

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More about this organization

Mission

to provide opportunities for Chicago marketers to expand their knowledge, improve their skills and grow in their careers.

About

EXPERIENCE:THE AMA COMMUNITY INCLUDES OVER 250,000 INDIVIDUAL MARKETERS WHO WORK, TEACH, OR STUDY IN THE FIELD OF MARKETING. THE AMA EXPERIENCE DEPARTMENT IS CHARGED WITH MAKING SURE THAT MARKETERS ARE AWARE OF AND HAVE ACCESS TO CONTINUED EDUCATION, NETWORKING, AND KNOWLEDGE THAT FIT THEIR INDIVIDUAL CAREER GOALS, FINANCIAL MEANS, AND THE GOALS OF THE ORGANIZATIONS WHERE THEY WORK. AMA EXPERIENCE MANAGES 72 CHAPTERS FOR MARKETING PROFESSIONALS, 325 CHAPTERS FOR UNDERGRADUATE STUDENT MEMBERS AND CLOSE TO 20 SPECIAL INTEREST GROUPS FOR MARKETING ACADEMICS. EACH OF THESE CHAPTERS AND GROUPS ARE RUN BY VOLUNTEERS AT THE LOCAL LEVEL, SUPPLYING AMA VOLUNTEERS WITH LEADERSHIP EXPERIENCE TO BOLSTER THEIR RESUMES. COUNTLESS STORIES CAN BE TOLD ABOUT THE AMA'S ROLE IN MARKETERS' CAREER ADVANCEMENTS. THE LOCAL AMA EXPERIENCE PROVIDES OPPORTUNITY FOR NETWORKING, LOCAL PROGRAMMING AND MENTORSHIP AMOUNG AMA MEMBERS. BEYOND THE LOCAL CHAPTER, AMA EXPERIENCE MANAGES AND MARKETS OVER 35 LIVE CONFERENCES AND TRAINING EVENTS AND OVER 100 VIRTUAL EVENTS BRINGING TOGETHER MARKETERS AT VARIOUS CAREER LEVELS, ROLES AND INDUSTRIES TO SHARE BEST PRACTICES, LEARN FROM EACH OTHER AND STANDOUTS IN THE FIELD, BUILD ON EXISTING THEORY AND FURTHER MARKETING PRACTICES. OUR NONPROFIT MARKETING AND HIGHER EDUCATION MARKETING CONFERENCES ARE CONSIDERED BEST-IN-CLASS WITHIN THOSE SPECIFIC INDUSTRIES. THE INTERNATIONAL COLLEGIATE CONFERENCE INCLUDES CASE COMPETITIONS THAT LEAD TO AWARDS AND JOB OPPORTUNITIES FOR STUDENTS.EACH YEAR APPROXIMATELY 35,000 MARKETERS ATTEND EITHER A LIVE OR VIRTUAL CONFERENCE, TRAINING EVENT, OR WEBCAST.

Revenue

$16,624,237

Expenses

$15,649,942