The Representation Project
The Representation Project
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More about this organization
Mission
The Representation Project (TRP) is the leading gender watchdog organization. Using film and media as catalysts for cultural transformation, TRP inspires individuals and communities to challenge limiting gender stereotypes and shift norms. Jennifer Siebel Newsom founded the organization in 2011 in response to the overwhelming public demand for ongoing education and social action in support of her first film, Miss Representation. Since then, TRP released Newsom’s second film, The Mask You Live In, and third film, The Great American Lie. The organization is well known for creating popular social media activism campaigns such as #NotBuyingIt, #AskHerMore, and #RepresentHer. TRP offers robust youth programming giving voice to the next generation of media creators.
About
We are here to change the world.
No matter who you are or where you live, intersectional gender stereotypes are hurting you and those you love. Through film, education, and activism, The Representation Project awakens consciousness, spotlights the cost of these stereotypes, and invites everyone to build a more equitable future.
Millions of people have been touched by our storytelling and reached by our activism and resources. Jennifer Siebel Newsom founded The Representation Project in 2011 with her groundbreaking film Miss Representation, igniting a national conversation about sexism in the media. The Mask You Live In, Jennifer’s second documentary, showcased how harmful American masculinity can be for boys and young men.
These documentaries on limiting gender narratives have been viewed nearly 30 million times, with our film curricula changing the lives of over 2 million students. Siebel Newsom’s prescience has born true: that storytelling opens hearts and minds like nothing else, shifting attitudes and behaviors. This is culture transformation at its best and creates a more equitable world where everyone can reach their full potential.
Together, we are bending the long arc of history toward intersectional gender justice. This is a person-by-person and community movement.