People for the Ethical Treatment of Animals (PETA)
People for the Ethical Treatment of Animals (PETA)
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More about this organization
Mission
Peta believes that animals have rights and deserve to have their best interests taken into consideration, regardless of whether they are useful to humans. Like you, they are capable of suffering and have an interest in leading their own lives.
About
Public outreach and information. Peta conducts informational campaigns and provides children, high school and college students, and educators with materials. Peta publishes factsheets, booklets, fliers, posters, and a magazine called Peta Global for the public and their supporters. Peta's campaigns-which reach millions of people and receive extensive media coverage-involve renowned celebrities, interactive social networking, website features, blog posts, and public service announcements (PSAs), which are typically placed for free in high exposure outlets. In fiscal year 2019, Peta secured free advertising space worth 680,858 and logged more than 4,200 interactions with the media, including radio, TV, and print interviews. Peta's websites received more than 91 million page-views, their social media posts received over 2 billion impressions, and videos were viewed over 498 million times.