Recreational Boating and Fishing Foundation
Recreational Boating and Fishing Foundation
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About this organization
Mission
TO INCREASE PARTICIPATIONIN RECREATIONAL ANGLING AND BOATING - SEE SCHEDULE O.RBFF'S MISSION IS TO IMPLEMENT AN INFORMED, CONSENSUS-BASED NATIONALOUTREACH STRATEGY THAT WILL INCREASE PARTICIPATION IN RECREATIONALANGLING AND BOATING AND THEREBY INCREASE PUBLIC AWARENESS ANDAPPRECIATION OF THE NEED TO PROTECT, CONSERVE AND RESTORE THIS NATION'SAQUATIC NATURAL RESOURCES.
About
CONSUMER ENGAGEMENTTHE OBJECTIVE OF RBFF'S CONSUMER ENGAGEMENT PROGRAM IS TO INCREASE PARTICIPATION IN RECREATIONAL BOATING AND FISHING BY RECRUITING NEW AUDIENCES TO THE SPORT THROUGH A NATIONAL MARKETING AND COMMUNICATIONS CAMPAIGN DESIGNED TO INCREASE AWARENESS OF FISHING, BOATING AND NATURAL RESOURCE CONSERVATION; DISPEL NEGATIVE STEREOTYPES; AND ENCOURAGE CONSIDERATION, TRIAL AND, ULTIMATELY, PARTICIPATION. SEE SCHEDULE OCONSUMER ENGAGEMENT(CONT'D)TAKE ME FISHING IS THE BRAND THAT CARRIES RBFF'S MESSAGES AND THE APPEAL OF BOATING AND FISHING TO GENERAL MARKET CONSUMERS. ACROSS THE TAKE ME FISHING WEBSITE AND ALSO IN ADS, PSAS, TV, VIDEO, SOCIAL MEDIA AND EVENTS, THE TAKE ME FISHING BRAND REACHES AND MOTIVATES MILLIONS OF PEOPLE TO ENJOY BOATING AND FISHING. WITH THE HELP OF THE TAKE ME FISHING BRAND, PARTICIPATION IN FISHING HAS INCREASED TO 20.1 MILLION INDIVIDUALS IN 2019.THE BACKBONE OF THE BRAND IS THE TAKEMEFISHING.ORG WEBSITE. TAKEMEFISHING.ORG FEATURES GREATER OPTIMIZATION FOR ALL SCREEN SIZES AND FORMATS THROUGH RESPONSIVE DESIGN, MORE PROMINENT STATE INFORMATION, HOW-TO VIDEOS, AND AN UPDATED RESOURCE CENTER FOR STAKEHOLDERS INCLUDING RETENTION/REACTIVATION TOOLKITS. THE REVAMPED PLACES TO FISH AND BOAT MAP INCLUDES PUBLIC FISHING AND BOATING SPOTS AS WELL AS NEARBY MARINAS, LICENSE VENDORS AND BAIT SHOPS.TAKE ME FISHING ALLIANCES HELP RBFF AND SELECT THIRD PARTIES LEVERAGE EACH OTHER'S BRAND APPEAL AND REACH A GREATER NUMBER OF CONSUMERS THAN THEY COULD ON THEIR OWN. THE TAKE ME FISHING RELATIONSHIP WITH WALT DISNEY WORLD RESORT, WHICH INCLUDES TAKE ME FISHING-BRANDED FISHING AND BOATING ACTIVITIES, AND DISNEY MEDIA GROUP, WHICH INCLUDES EXCLUSIVE TAKE ME FISHING PLACEMENTS ON SELECT DISNEY MEDIA PLATFORMS, REACHES A SHARED TARGET MARKET OF MULTICULTURAL FAMILIES AND DRIVES CONSUMERS TO TAKEMEFISHING.ORG. OTHER TAKE ME FISHING PARTNERS INCLUDE THE U.S. FISH AND WILDLIFE SERVICE (USFWS), U.S. FOREST SERVICE, NATIONAL PARK SERVICE, BUREAU OF LAND MANAGEMENT, NOAA AND FISHING LEAGUE WORLDWIDE (FLW). THESE ALLIANCES ANNUALLY PRODUCE MORE THAN 1,500 CONSUMER-EVENT UPLOADS TO TAKEMEFISHING.ORG.NATIONAL FISHING & BOATING WEEK (NFBW), FREE FISHING DAYS, THE GEORGE H.W. BUSH VAMOS A PESCAR EDUCATION FUND, AND PROMOTIONS OF RBFF'S LIST OF TOP PLACES TO FISH AND BOAT IN AMERICA, ALONG WITH OTHER TAKE ME FISHING- AND VAMOS A PESCAR-BRANDED DEVELOPMENTS GENERATE PRESS COVERAGE REACHING OVER 1 BILLION MEDIA IMPRESSIONS. IN FY20, FISHING PARTICIPATION CONTINUED TO GROW TO ALL-TIME HIGHS AMONG SOME OF OUR TARGET AUDIENCES: FEMALE PARTICIPANTS REACHED 17.9 MILLION AND 4.4 MILLION HISPANICS PARTICIPATED IN FISHING, UP MORE THAN 25% OVER THE LAST THREE YEARS.
Interesting data from their 2020 990 filing
The non-profit's aim, as indicated in the filing, is “To implement an informed, consensus-based national outreach strategy that will increase participation in recreational angling and boating and thereby increase public awareness and appreciation of the need to protect, conserve and restore this nation's aquatic natural resources.”.
When referring to its functions, they were specified as: “To increase participationin recreational angling and boating - see schedule o.rbff's mission is to implement an informed, consensus-based nationaloutreach strategy that will increase participation in recreationalangling and boating and thereby increase public awareness andappreciation of the need to protect, conserve and restore this nation'saquatic natural resources.”.
- The non-profit has reported their operating state as VA, as required by law.
- As stated in the filing, the non-profit's address in 2020 was 500 MONTGOMERY STREET NO 300, ALEXANDRIA, VA, 22314.
- The non-profit's form reports a total of 18 employees as of 2020.
- Is not a private foundation.
- Expenses are greater than $1,000,000.
- Revenue is greater than $1,000,000.
- Revenue less expenses is -$226,508.
- The organization has 25 independent voting members.
- The organization was formed in 1998.
- The organization pays $2,905,088 in salary, compensation, and benefits to its employees.
- The organization pays $0 in fundraising expenses.