Truth Initiative
Truth Initiative
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About this organization
Mission
Truth Initiative is dedicated to achieving a culture where all youth and young adults reject tobacco. We speak, seek and spread the truth about tobacco through education, tobacco-control research and policy studies, and community activism and engagement, and innovation in tobacco dependence treatment.
About
Youth and young adult public education: Truth Initiative's public health education campaign Truth has been a leading driver in reducing youth and young adult tobacco use for two decades. The current iteration of the campaign, which was relaunched in 2014, has been shown to be a substantial factor in recent declines in youth tobacco use. It has been proven to be both cost saving and cost effective. We have shown through monitoring a longitudinal cohort of over 10,000 youth and young adults that, in the last four years, Truth has been instrumental in over 2.5 million youth and young adults making the decision to not take up cigarette smoking. We continue as a strong presence with our audience with over 75% recognition of our messaging in FY2018. In 2018, initially in partnership with the Ad Council and the ONDCP and consistent with the terms of the master settlement agreement, we expanded Truth's messaging to take on the national opioid abuse epidemic. Our messaging focuses on youth and young adult prevention and education.
Interesting data from their 2020 990 filing
The filing sets forth the mission of the non-profit as “Truth initiative's mission is to achieve a culture where all youth and young adults reject tobacco. the purposes for which the foundation is formed are to support (1) the study of and programs to reduce youth tobacco product usage and youth substance (continued on schedule o)abuse in the states and (2) the study of and educational programs to prevent diseases associated with the use of tobacco products in the states.”.
When detailing its responsibilities, they were listed as: “Truth initiative's mission is to achieve a culture where all youth and young adults reject tobacco.”.
- The state in which the non-profit is legally permitted to operate is DE.
- The address of the non-profit for 2020 according to the filing is 900 G STREET NW NO 4TH FL, WASHINGTON, DC, 20001.
- The number of employees reported by the non-profit on their form as of 2020 is 192.
- Is not a private foundation.
- Expenses are greater than $1,000,000.
- Revenue is greater than $1,000,000.
- Revenue less expenses is -$6,243,602.
- The organization has 11 independent voting members.
- The organization was formed in 1999.
- The organization pays $22,953,469 in salary, compensation, and benefits to its employees.
- The organization pays $3,710 in fundraising expenses.
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