Why are donor-advised funds mostly marketed to the ultra-wealthy?


Donor-advised funds have been around for nearly a century, but they've often been marketed towards the ultra-wealthy. This is largely due to the business model of the largest donor-advised funds in the country, which are supported by investment management companies. These companies charge a fee on the assets they manage, making larger accounts more profitable for them. As a result, many of these funds focus on accounts of $100,000 or more, with some even having pricing and features that kick in at account sizes over $500,000 or $5 million. This is where Daffy comes in. We created Daffy, the Donor-Advised Fund for You™, to bring the donor-advised fund back to its original goal: to make it easier for people to give to charity. Daffy is designed for everyone, not just the ultra-wealthy. We charge a simple, transparent monthly rate, with no management fee until members have reached $100 in their fund. This makes Daffy remarkably less expensive than traditional providers. With Daffy, you can put money aside for charity when it's convenient for you, with all the tax benefits of a charitable contribution. Your money is invested to increase its potential impact, and when you're ready to give, it's simple to make a donation recommendation. You can donate to any of over 1.5 million charities in the U.S. with just a couple of clicks. We're excited to make giving a habit and hope you'll join us. Get started with Daffy today and be part of a community that's changing the way we give to charity.

Please note that the information contained on this page is for educational purposes only and should not be considered tax advice. Any calculations are intended to be illustrative and do not reflect all of the potential complexities of individual tax returns. To assess your specific tax situation, please consult with a tax professional.

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